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	<title>John A Robb &#187; Journal</title>
	<atom:link href="http://www.johnarobb.com/category/journal/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.johnarobb.com</link>
	<description>Husband, Dad, Internet Consultant</description>
	<lastBuildDate>Wed, 01 Sep 2010 16:08:10 +0000</lastBuildDate>
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		<title>Walk a Mile in My Wife&#8217;s Shoes</title>
		<link>http://www.johnarobb.com/walk-a-mile-wife-shoes/2010/09/</link>
		<comments>http://www.johnarobb.com/walk-a-mile-wife-shoes/2010/09/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:08:10 +0000</pubDate>
		<dc:creator>jrobb</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[parenting]]></category>
		<category><![CDATA[wife]]></category>

		<guid isPermaLink="false">http://www.johnarobb.com/?p=435</guid>
		<description><![CDATA[I&#8217;m sure you have heard the expression that goes something like: You don&#8217;t really know what it&#8217;s like for the other person until you&#8217;ve walked a mile in his shoes. Well yesterday I didn&#8217;t have to walk a mile, in fact I just stayed home, but I did gain new insight into what it is [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m sure you have heard the expression that goes something like:</p>
<blockquote><p>You don&#8217;t really know what it&#8217;s like for the other person until you&#8217;ve walked a mile in his shoes.</p></blockquote>
<p>Well yesterday I didn&#8217;t have to walk a mile, in fact I just stayed home, but I did gain new insight into what it is like to be my wife or more accurately my children&#8217;s mother.</p>
<p>I was on dad duty.  How hard can that be?  It&#8217;s not so much that it&#8217;s hard but it certainly is limiting.  Between taking kids here and there, making meals, playing games, teaching cycling skills and otherwise being available, when do you get your own time?  I don&#8217;t know how my wife does it.</p>
<p>So Tracey, thanks for all the time and effort you put in to raising our kids.  It would be hard doing it on my own, thank you for sharing the load.</p>

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		<item>
		<title>Are you the Elephant or the Rider?</title>
		<link>http://www.johnarobb.com/elephant-or-the-rider-switch/2010/02/</link>
		<comments>http://www.johnarobb.com/elephant-or-the-rider-switch/2010/02/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:52:44 +0000</pubDate>
		<dc:creator>jrobb</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[Authors]]></category>
		<category><![CDATA[Made to Stick]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Switch]]></category>

		<guid isPermaLink="false">http://www.johnarobb.com/?p=336</guid>
		<description><![CDATA[According to Chip and Dan Heath you are both.  The authors of Made To Stick have written a new book called Switch.  I received an advance copy of the book by offering a couple of website configuration tips via email. I read Made To Stick and found the book to be very helpful.  I have [...]]]></description>
			<content:encoded><![CDATA[<p>According to Chip and Dan Heath you are both.  The authors of Made To Stick have written a new book called <a title="Switch by Dan Heath and Chip Heath" href="http://heathbrothers.com/switch/">Switch</a>.  I received an advance copy of the book by offering a couple of website configuration tips via email.</p>
<p><img class="alignright" title="Switch, How to Change Things When Change is Hard." src="http://farm5.static.flickr.com/4025/4341156610_febdf6a326_m.jpg" alt="Switch, How to Change Things When Change is Hard." width="173" height="240" />I read Made To Stick and found the book to be very helpful.  I have tried to incorporate the simple &#8220;success&#8221; process advocated by that book into my presentations where possible.  I liked the book so much I&#8217;ve been following the authors via their blog.  I recently noticed that they moved to a new website address with a new blog.  In my day job I as a search optimization consultant I help companies make their websites stickier.    In looking at the new website I noticed a couple of really simple changes the authors could implement that would make their site stickier.</p>
<p>I sent an email to Dan Heath mentioning the two configuration changes he could make that would make his blog better.  A couple of emails later and brothersheath.com had more readable URLs and a way to organize content around their SUCCCES(s) model.  I normally get paid for this kind of work but in this case I thought I&#8217;d implement a bit of advice found in <a title="Six Pixels of Separation" href="http://www.seoexpertise.ca/value-of-free/2010/02/">Six Pixels of Separation</a> and provided the assistance for free.  As a thank you Dan sent me the advance copy of Switch. </p>
<p>So far I have only read the first chapter and I have not been disappointed.  Once again the authors have written a book that presents ideas in a straightforward easy to digest manner.  I had a little trouble putting the book down so that I could write this post.  I&#8217;m guessing I&#8217;ll be finished it by this time next week.</p>

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		<title>One page for marriage, 10 pages for divorce.</title>
		<link>http://www.johnarobb.com/1-marriage-10-divorce/2010/01/</link>
		<comments>http://www.johnarobb.com/1-marriage-10-divorce/2010/01/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 19:29:23 +0000</pubDate>
		<dc:creator>jrobb</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[contracts]]></category>

		<guid isPermaLink="false">http://www.johnarobb.com/?p=329</guid>
		<description><![CDATA[What a day I&#8217;m having.  I received a call this morning from someone that is disputing a contract I signed four years ago.  They aren&#8217;t so much disputing that contract with me but with someone he did business with a few years before that.  Basically it&#8217;s a messy contract dispute.  Today is day one of [...]]]></description>
			<content:encoded><![CDATA[<p>What a day I&#8217;m having.  I received a call this morning from someone that is disputing a contract I signed four years ago.  They aren&#8217;t so much disputing that contract with me but with someone he did business with a few years before that.  Basically it&#8217;s a messy contract dispute.  Today is day one of the dispute.  I&#8217;ll have to see how it plays out.  I think the only reason I&#8217;m involved is that this person wants to go after the deep pockets of a company I did a deal with.</p>
<p>My friend Gerry has told me more than once when it comes to contracts:  &#8221;one page for marriage, 10 pages for divorce&#8221;.   That is my advice to you!  Contracts aren&#8217;t about protecting the upside, they are about limiting the downside.</p>

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		<title>Personal Branding for the Job Seeker</title>
		<link>http://www.johnarobb.com/personal-brandin/2010/01/</link>
		<comments>http://www.johnarobb.com/personal-brandin/2010/01/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 18:57:32 +0000</pubDate>
		<dc:creator>jrobb</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[unemployed]]></category>

		<guid isPermaLink="false">http://www.johnarobb.com/?p=326</guid>
		<description><![CDATA[My good friend Jim Crocker has just written an interesting post about the 5 P&#8217;s of personal branding.   In this piece he using the traditional 4 P&#8217;s of marketing: product, price, promotion and place, to orient his thinking about personal branding. I especially liked his thought on price:  &#8221;What&#8217;s the cost of doing business [...]]]></description>
			<content:encoded><![CDATA[<p>My good friend Jim Crocker has just written an interesting post about the <a href="http://boardroommetrics.blogspot.com/2010/01/5-ps-of-personal-branding.html" target="_blank">5 P&#8217;s of personal branding</a>.   In this piece he using the traditional 4 P&#8217;s of marketing: product, price, promotion and place, to orient his thinking about personal branding.</p>
<p>I especially liked his thought on price:  &#8221;What&#8217;s the cost of doing business with you? Let&#8217;s call it dollars plus friction.&#8221;  For me dollars plus friction is a key factor in why someone would want to work with you.  For me this is also expressed as &#8220;it&#8217;s not my job&#8221;.  Who wants to work with the person who doesn&#8217;t want to help or is only interested in what is good for them?  That&#8217;s a lot of friction.</p>

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		<title>Christmas a Popular Time for Scottish Tablet Recipe.</title>
		<link>http://www.johnarobb.com/scottish-tablet-recipe-trend/2009/12/</link>
		<comments>http://www.johnarobb.com/scottish-tablet-recipe-trend/2009/12/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:41:43 +0000</pubDate>
		<dc:creator>jrobb</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[recipe]]></category>
		<category><![CDATA[Scotland]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.johnarobb.com/?p=305</guid>
		<description><![CDATA[It would appear that Scottish Tablet is a popular Christmas treat. My Scottish Tablet Recipe has experienced a +200% increase in visitors this month over the same period in October. You can see from this Google Trends chart that it this is a seasonal trend. Share and Enjoy:]]></description>
			<content:encoded><![CDATA[<p>It would appear that Scottish Tablet is a popular Christmas treat.  My <a title="Scottish Tablet Recipe" href="http://www.johnarobb.com/scottish-tablet-recipe/2009/02/">Scottish Tablet Recipe</a> has experienced a +200% increase in visitors this month over the same period in October.  You can see from this Google Trends chart that it this is a seasonal trend.</p>
<p><script src="http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&amp;up__property=empty&amp;up__search_terms=tablet+recipe&amp;up__location=empty&amp;up__category=0&amp;up__time_range=24-m&amp;up__compare_to_category=false&amp;synd=ig&amp;w=450&amp;h=350&amp;lang=en-US&amp;title=Google+Insights+for+Search&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js" type="text/javascript"></script></p>

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