My good friend Jim Crocker has just written an interesting post about the 5 P’s of personal branding. In this piece he using the traditional 4 P’s of marketing: product, price, promotion and place, to orient his thinking about personal branding.
I especially liked his thought on price: ”What’s the cost of doing business with you? Let’s call it dollars plus friction.” For me dollars plus friction is a key factor in why someone would want to work with you. For me this is also expressed as “it’s not my job”. Who wants to work with the person who doesn’t want to help or is only interested in what is good for them? That’s a lot of friction.
