Many years ago I studied to be a photographer.  It was a passion of mine and I thought I was pretty good.  I’m not sure how good I was but during my studies I did learn that in many cases less is more.  I’ve carried that theme into all areas of my life especially in the work I do online.   

I cam across a post today that I found incredibly helpful while at the same time the model of simplicity.   The post was a review of the book Pentagram Marks, a book about logos.  The post is basically a series of pictures of the pages inside the book.  Not all the pages just a few to give you an idea of what’s inside.  ”never judge a book by the cover ”

The pictures were simple.  They were lit with light from the window which gives a pleasing soft light.  What I found interesting about these pictures is was the inclusion of the hand holding the pages open.  Right away this gives the viewer a sense of reality.  This was a post by a PERSON.  

The post was about a visual medium so pictures made sense.   Instead of just grabbing shots of the logos the pictures “felt” like a review of the book and not an exposition of the logos.  

I was impressed.